Digital Media Producer

As a seasoned Digital Media Producer overseeing global digital engagement initiatives, I prioritized the user experience at every stage of content lifecycle management. In an environment marked by rapid shifts in digital marketing platforms and content delivery systems, my strategic focus was to create a seamless, value-driven journey for users—from awareness and registration to long-term engagement with evergreen learning content.

Serving a global, yet niche audience, I implemented repeatable workflows that supported both public-facing and gated virtual events (hosted securely within our Salesforce community portal). Each event was treated as a standalone program with its own web presence, which I developed into a strategic touchpoint connecting registrants, partner organizations, subject matter experts, and long-tail marketing efforts. These landing pages became enduring hubs for high-value content: embedded webinar recordings, downloadable assets, partner discounts, and curated external resources.

To streamline operations and ensure consistent engagement, I designed and executed a scalable, co-branded workflow across marketing, event production, and post-event analysis. Key components included:

• Targeted email campaigns to subscriber segments, linking to branded landing pages with registration forms and clear CTAs.

• Pre-scheduled and automated social media messaging at key intervals: announcement, live broadcast, and on-demand follow-up.

• Automated email workflows for registration confirmation, event reminders (24hr and 1hr), and personalized thank-you messages with satisfaction survey links.

• Post-production content publishing (YouTube, website embeds) and long-tail marketing via newsletters and social.

• Continuous optimization using A/B testing, performance metrics, and user feedback loops.